Well, the two biggest search engines Google and Yahoo have shown their performances of 2011 which reminds me of something that read sometimes back which went like 'rich will be richer and poor will be poorer'. Google got its revenue increased by 8% in the third quarter of 2011 where yahoo has just declared its profit to be decreased by 26% for the same period. The majority of revenue of search engines comes from online advertisement in which Google has been very well known for Google Ad word and yahoo has been struggling to get settled.
As per BBC business on 19th of October 2011, Yahoo earned profit of $296m for 2011's third quarter which was $396m for the same period of last year. This fall is seemed to be an outcome of poor command of Yahoo over online advertisement. Last month the CEO of Yahoo, Carol Bartz was forced to resign as he failed to keep up the earning trend from online advertisement compared to its rivals Google and Face book, though Yahoo did well at the end when its share stopped at the hike of 3%. Now, in the market, the new talk is who is going to take over Yahoo as they have decided to move towards innovative technology, new products and services and newer ventures. Now, Microsoft is willing to buy Yahoo again as it attempted once in 2008 for $47bn but didn't work and the second interested firm is china's internet firm "Alibaba". That was the story of Yahoo.
Now Let us talk about Google. Google at the end of 2010 stand up with the $ 8440 million total revenue which became $ 8575 million in 2011's first quarter and at the end of third quarter it reached at $ 9720 million which shows 33% annual and 9% quarterly growth. According to Forbes, Google also positioned at 5th number among most innovative companies in 2011 and it always comes up. Google's hierarchy and working culture help it to be innovative and successful and that is the reason of the super success Google Ad words and other services'.
Now let us target Seo and internet marketers. Google has been the target of Seo experts and internet marketers because Google is providing them with a huge volume of customers. When, other search engine starts doing well and gets traffic, SEO Experts may be trying to follow the pattern of that search engine. If Microsoft purchases Yahoo, what would be the revolution in the search industry is a question that time would answer. Till then all we can say is Happy Google and Happy SEO Experts.