Business & Finance Electronic Commerce

Food For Thought on Translating a Website

In the fast growing global economy, a company needs to have many versions of its website in different languages like English, French, German, Spanish, etc.
Most people who are doing business on the internet tend to use one language for their website or for marketing.
This makes it difficult for them to reach a larger target audience.
Since there are many people in many countries who speak different languages, it is critical to target them.
For this purpose, one requires to translate the website since business is something which is all about maximizing opportunities.
There are many options to choose from when it comes to translating a website.
Do you pay a professional translation company or do you chose from the many recent online automated tools? Google translator or many other online tools now offer a quick and easy way forward.
Some of the basic pointers you need to follow when translating a website are: 1.
Rephrasing text.
What may sound good in one language can sound awful when translated into another.
Either rephrase text or give a translator artistic license to localize text appropriately.
2.
Make a translation sheet such as in Excel.
This allows you to neatly arrange your text for translation plus helps you analyze things like keywords or phrases.
3.
Hire a professional instead of using a software tool.
This will save you from any errors and will provide you with better efficiency.
A professional will help you translate your website in the fashion you want it to be done without any mistakes and errors.
4.
Use a translation memory to keep a check on the already translated phrases and words.
This will save you the burden to hire a translator every time you add a new product to your website.
5.
Review your website more than just once to correct any mistakes that happened while translating it.
You can even hire a professional to do this.

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