The Traditional MLM SHOTGUN Approach Both the Shotgun and Pinpoint approaches work, but with your limited budget and time, which is best for you? In order to allow for easy duplication, network marketing companies promote the shotgun approach.
Approach as many people as possible in a short and sweet fashion.
Ask a few simple questions and get them to the party, presentation or video.
Don't pre-judge anyone.
It is a relationship business with no education or experience required.
Just keep pitching and the cream will rise to the top.
There is no question that this approach works, companies have made billions and people have made millions.
Unfortunately, the vast majority of network marketers quit the business due to the emotional pain of the rejection that they face every day.
So is there a better way for you? The PINPOINT Network Marketing Approach How many highway billboards have you seen, how many radio ads have you heard? How many of these did you respond to? Apparently, these forms of advertising work for these major companies because they keep spending the money.
So many people see and hear them that enough respond and buy.
OK, it works for them, but you don't have pockets that deep! So what is Pinpoint Network Marketing? It is getting your specific message directly in front of your specific audience and letting them decide to come to you.
You are not pre-judging them, they are self-qualifying themselves.
Is there any better audience to present your products and opportunity to than to a group of people who have approached you first with an open mind asking you for more information?! How Does PINPOINT Network Marketing Work? You need to apply the simple principles of effective Internet message creation and targeting.
Your message must be instantly attention-grabbing.
It must hold their interest and compel them to action.
It must be placed directly in front of the audience that is online searching for those benefits that your message conveys and that your products deliver.
Getting a compelling message about apples in front of an audience looking for oranges is a complete waste.
However, getting a compelling message about your apples in front of people looking right now (with credit card in hand) for apples is a home run, period! You will have interested, open-minded customers and opportunity seekers coming into your inbox every day, asking you to call them.
A More Efficient and Cost-Effective Use of Your Limited Time and Money To Grow Your Network Marketing Team Using this approach, you will be able to spend your time speaking with interested, open-minded network marketing prospects who have self-qualified themselves and have come to you first.
While the theory is simple, the implementation process must be learned, but "Boy, is it worth it!" It is highly unlikely that you will master these skills through the many "do-it-yourself" programs available.
I know I never would have.
Look for a program with serious mentoring, not just a support department.
Look for a program with significant guaranteed results.